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Strategy Research Analyst Job (Madison, WI, US)

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Job Title: Strategy Research Analyst
Job ID: 06422
Division: Strategy
Work Location(s): United States-Wisconsin-Madison

Full/Part Time: Full-Time

Position Details

Depending on qualifications, the selected candidate may be considered for a higher level position.

Position Objective
This position collects market, consumer trends and competitive intelligence information from both primary and secondary sources. Supports the Enterprise Strategy team by analyzing, interpreting and reporting information collected. Supports the development and maintenance of a network of company and industry contacts for information gathering and insight generation.

Primary Accountabilities
- Market Intelligence Monitoring & Analysis (50%)
- Monitors emerging and established macroeconomic and societal trends and analyzes their potential business implications for American Family Insurance, competitors and the insurance industry through public and purchased secondary research sources. Areas of focus include social/demographic, technology, the economy, the environment, and legal/regulatory changes.
- Collects market, and consumer trends and competitive insights from various sources including: industry analysts and publications, researchers, academics, consultants, SEC documents, etc. and other contacts inside and outside the industry.
- Serves as Subject Matter Expert for assigned competitors and industry/consumer trends.
- Works with internal and external suppliers to collect competitive intelligence, such as rate filings and producer/consumer communications. (e.g. Actuarial, Perr and Knight, Competiscan, etc.).
- Works with internal and external suppliers and contacts to identify emerging trends in: demographics, consumer behavior, the economy, environment, and politics that may present challenges or opportunities American Family`s business model.
- Maintains up-to-date information on assigned competitors` products, strategies and tactics.
- Maintains up-to-date information on consumer, industry, and market trends and issues identified as having relevance to short and long term business strategies and tactics.
- Conducts secondary research to support ad-hoc requests for information and insights on market, consumer and competitor trends and issues.

- Market Intelligence Trends and Competitive Insight Synthesis, Reporting & Communication (30%)
- Provides and supports ongoing analyses of competitors` activities, strategies/objectives, financial results, rate changes, etc. by state and line of business.
- Creates and maintains in-depth profiles of assigned competitors.
- Provides and supports ongoing analyses of market and consumer trends and their potential implications to company to influence and support corporate strategic beliefs and actions.
- Uses experience and knowledge to synthesize information, draw hypothesized conclusions and make educated predictions about the impacts of identified trends and competitors` behaviors.
- Consults with Enterprise Strategists and other internal business partners on how market/consumer trends and competitive actions may impact them and assists in developing appropriate responses.
- Synthesizes insights with other Customer and Market Research staff to generate and evaluate ideas to take advantage of market opportunities and/or counter threats. (e.g. new products/service concepts).
- Consistently and accurately communicates market, consumer trends and competitive insights to targeted audiences (i.e. Leadership, Lines, Strategy Consultants, etc.).
- Supports the creation and execution of processes for regular communication of market, consumer trend and competitive intelligence to internal partners.
- Supports the creation and execution of innovative ways to communicate and share market, consumer trends and competitive intelligence with internal partners (regular reports, regularly scheduled presentations, databases, search engines, etc.).

- Relationship Development and Management (20%)
- Supports the development and maintenance of the unit`s network of contacts within and outside of the insurance/financial services industries and the competitive intelligence community, and communicates with them regularly.
- Supports the development and maintenance of the unit`s network of internal contacts for information sharing and insight gathering. (i.e. other Marketing departments, Actuarial, Sales Management, Product Lines Territory, etc.).
- Develops and maintains collaborative, supportive relationships with other department staff to ensure regular information sharing and insights synthesis.
- Maintains the team`s shared drives and databases.

Job Competencies
- Achieve Results
- Be Accountable
- Maximize Customer Experience
- Analytical Thinking
- Initiative
- Planning & Organizing
- Relationship Building

Specialized Knowledge and Skills Requirements
- Demonstrated experience communicating complex research findings.
- Demonstrated experience interpreting research findings and developing meaningful conclusions and implications for clients.
- Demonstrated experience managing large, complex projects.

Travel Requirements
- This position requires travel up to 10% of the time.

Company Details

Offer to selected candidate will be made contingent on the results of background checks.

A career move to join American Family Insurance may also mean a physical move for you. If you are selected for an interview, information will be provided on the level of relocation assistance available during the interview.

We offer a comprehensive benefits package that includes health, life and dental insurance, a 401(K) plan, paid holidays, vacation and sick leave and the opportunity for career development. If you would like to put your career in motion apply online today!

American Family is an innovative and dynamic work environment. With your ability to embrace and drive change, you will be an owner in our mission to become the most trusted and valued service-driven insurance company. To learn more, visit jobs.amfam.com

We look forward to staying connected with you. Please join us at www.amfam.com//careers/corporate/stay-connected/

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Please review the job requirements.

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